Oh! I forgot to mention that there is actually an info marketing lesson to be learned here with Russ's book. It's subtle but it works and here it is...

T.J. actually took old information with permission from Russ and combined it with his own and made a new product not to mention a plug for free info for bonuses which I'm sure he is selling something while you are there. There actually is an internet element :)

This is an excellent example of taking old information and making it new again without doing any work because T.J's section is actually a book that he wrote early on as well. He just combined the the two and presto a new product to a new crowd.