Why is everyone obsessed with creating e-books?

I think A lot of info marketers get hypnotized with the lure of the digital delivery product. Let's face it, the hands free approach to your business definitely is alluring and part of that is the e-book. Once the order is placed the product can be instantly delivered by download. There is no work on your part. I think a lot of info marketers miss the boat because they can be delivery physical products as well. Such as DVD's, audio tapes, kits, etc...

I wonder what would happen if you offered an e-book version and a hard copy, do you think your sales would increase? I personally hate e-books and rather have a hard copy myself. Also, doing the fulfillment of a physical product yourself isn't that bad and is well worth the extra effort. If you want someone else to do it check out http://www.profitspublishing.com

The point is don't be lured by the ease of e-books but rather look at the whole picture of your info business as well..Don't forget the physical products.

See ya.